Standardizing workshop rates often leads to undercharging or losing prospects because the pricing model doesn't match the value delivered. This manual addresses the psychological and financial aspects of workshop facilitation, providing a methodology for choosing rates that reflect expertise while remaining attractive to the right audience.
What's inside
- Pricing Basics and the psychology of perceived value
- Flat-rate, per-person, and value-based pricing models
- Step-by-step instructions for setting rates and calculating profit
- Facilitator case studies demonstrating different pricing results
- Value positioning techniques to minimize fee resistance
- Strategies for layering earnings through packages and digital products
This guide is designed for facilitators and educators who want to move away from arbitrary pricing. It provides the tools necessary to stop undercharging and start billing based on the actual transformation provided to the client.