01
Origin
Most founder advice is either generic content or a $5,000 course.
We wanted the middle: the actual templates, spreadsheets, and operating systems that early teams use to make real decisions and ship product — at a price that pays for itself on the first use.
"The best tool is the one you can open and use the same day."
02
Catalog
What we make
Every product is opinionated and finished. Not a workbook you have to fill in — a tool you can put to work today.
Guides
Deep, opinionated walkthroughs on a single topic.
Checklists
Run-of-show lists you tick off as you go.
Books
Long-form reads that go beyond the basics.
Prompt packs
Curated prompts for real founder workflows.
Mini courses
Short, focused lessons you finish in a sitting.
Audio
Listen-anywhere sessions for founders on the move.
Listicles
Ranked shortlists that cut through the noise.
Toolstacks
The exact tools we use, wired together.
Workbooks
Fillable sheets that turn inputs into answers.
Notion templates
Ready-to-duplicate systems for your workspace.
03
Team
Who we are
A small team of founders, operators, and designers who've shipped products at companies you've heard of — and a few you haven't. We use everything we sell.
FocusPractical over academic
PricingOne-time, lifetime access
UpdatesShips continuously
The team
Operators shipping the tools we needed ourselves.
04 — Contact
Have an idea for a product, or want to partner?
We read every message. Tell us what would move the needle for your business.